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How does advertising spend evolve in this year of big media moments, with global sports events, such as the Paris Olympics and Paralympics, and major local events, including the US presidential election, on the horizon? 

This midyear follow-up to the dentsu Global Ad Spend Forecasts not only share key global updates, but also contains a detailed commentary on ad spend forecasts for Hungary for 2024 and beyond.

Dive into the report to better navigate the complex media landscape and drive business growth.