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From dentsu group

Investor Relations Group news

AI playground

About

Why choose AI Playground?

Our Capabilities

Our Partners

Powered by dentsu, connected to the world. Scale your operations in a controlled and intelligent way.

AI Playground is a space created to transform businesses by bringing together standardized processes, talent and cutting-edge technology. Designed for companies seeking consistency, collaboration, efficiency and modern creativity to drive their marketing, advertising and media operations to be leaders in innovation and results.

Built on the platform's Nawel (Artificial Intelligence Suite) and Navegg (Audience Suite), dentsu's proprietary technologies, and powered by a centralized and private instance of Azure OpenAI infrastructure, AI Playground connects with AdTech & MarTech tools that are associated with top relevant use cases for companies.

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Automation Tools

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Solutions

Use cases:

  • Buyer Persona Construction
  • Defining Jobs to be done
  • Measuring Visual Attention
  • Audience and Segment Construction
  • Ideation of creative concepts
  • Identification of market trends
  • Content Optimization and SEO
  • Data Cleaning
  • Loyalty Program Management
  • and many more...

Why choose AI Playground?

Cutting-edge technology at your fingertips

AI Playground as an operations center will allow you to consolidate the resources you need to be competitive in today's landscape.

Empowerment to follow the path chosen

Focused on capabilities, Playground follows a modular format to guarantee benefits from the first use, based on the specific needs of each company.

Better processes, more responsive, increased results

Processes and tools based on data and artificial intelligence to increase efficiency with consistent results.

Transform your organization from the bottom up

By connecting solutions, resources and tools, consistency and agility are ensured, fostering the development of internal talent at all levels of the business.

Our Capabilities

Business and Brand Strategy

Business and Brand Strategy

Transform the business model and create a strategy and brand identity. Understand industry trends, differentiation from competitors and UVP. Identify business and brand opportunities.

Customer Experience

Customer Experience

Relevant and omnichannel experience. Strategic and high-level pillars to define the customer experience. Buyer personas and design of tasks to be performed.

Creativity

Creativity

Brand insights / Research / Ideas / Strategy / Technology

Audience

Audience

Defining the audience based on people's behavior, actions and transactions. Definition of identity.

Lead and Sales Management

Lead and Sales Management

Customer relationship management, structuring of processes supported by technology to strengthen the commercial capacity of Digital Acquisition.

Customer Journey

Customer Journey

Advertising campaigns and design of customer journey with different touch points per channel.

Content and personalization

Content and personalization

Strategy for participation with communities in context and social environment

Commerce and channel optimization

Commerce and channel optimization

Channel optimization using data to improve customer experience, increase interactions and conversions.

Loyalty and retention

Loyalty and retention

Loyalty campaigns to drive engagement, gamification, rewards platforms and creative campaigns to improve performance, portfolio monetization, loyalty and retention.

Gaming

Gaming

Our global network is designed to drive our clients' gaming growth through partnerships, products and innovative solutions. We go beyond traditional marketing, offering in-game advertising and branded games to our clients.

Media

Media

Development and implementation of differentiated experiences through paid media, generating greater and better reach.

Digital media and Performance

Digital media and Performance

Strategy and management of Demand Side Platforms (DSP) Data Management Platform (DMP) including our Navegg solution and CDPs. ID graph integration for Adtech ecosystems without cookies and SSP.

Investment optimization and partnerships

Investment optimization and partnerships

Development of alliances and joint projects, to improve an experience and significant contact with customers. Optimize resources, from a media purchase to technological alliances.

Data and Analytics

Data and Analytics

Data analytics to understand people's perceptions and behavior. Data modeling, IPI and GDRP considerations, third party data sourcing, harmonization, data cleansing and governance.

Our Partners

  • Adobe
  • Amazon
  • Chattigo
  • Google MP
  • Meta
  • Microsoft
  • Salesforce
  • Semantix
  • Softwareone
  • Vtex

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