Amplifi appoints Chief Commercial Officer

Dentsu Aegis Network today announces the promotion of Alex Pekish to the newly created role of Chief Commercial Officer, Amplifi.

The announcement signals another senior appointment for the recently centralised investment unit of the Dentsu Aegis Network across Australia and New Zealand. It follows Adrian Roeling’s appointment as President last month, and Ashley Earnshaw’s appointment to Chief Investment Officer.

Reporting to Adrian Roeling, Alex will be responsible for managing Dentsu Aegis' group media investment deals, working with Ashley Earnshaw to ensure Group deals are aligned and delivered in accordance to Client strategic objectives. 

Pekish will also support key Amplifi business units, The Story Lab and Amnet, helping to maximise the value of their media relationships. Both key investment roles have the ultimate goal of delivering exceptional value and innovation to clients of Dentsu Aegis, at pace. 

Arguably one of the most experienced investment practitioners in the industry, Pekish has held numerous senior media buying roles over the course of his 25 year career. 

Speaking of the appointment, Adrian Roeling, President, Amplifi ANZ said, “Our group and its clients have benefitted from Alex’s exceptional trading acumen for over a decade, during which we have worked very closely together. As we centralise our investment arm and Amplifi becomes the fastest growing area of our business, this promotion is testament to Alex’s influence on our ability to deliver exceptional value to our business and its clients, at pace and scale.”

Alex Pekish said, “The appointment of Chief Commercial Officer is a great honour for me personally and one that will allow me to use experiences and relationships across markets to ensure that Dentsu Aegis’ ambitions and goals are delivered. I am looking forward to working with the team to bring the new Amplifi to life in the Australian marketplace.”