Awards 2024

AMMA Awards

Agency of the Year 🏆
Hoe bol blije koppies creëert met een magisch Sinterklaasfeest
Category: Best Content & Engagement Strategy
Heineken’s omarming van Nederlandse gezelligheid
Category: Best Media Strategy
Hoe bol met lef en focus de jongere doelgroep opnieuw aan zich heeft weten te binden
Category: Advertiser of the Year

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AMMA's Belgium

Cristal - Double Reach thanks to data-optimised Targeting
Category: Best Use of Data (Bronze)

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Dutch Creativity Awards

KPN x Dentsu Creative Amsterdam: Stukje van Mij
Category: Advertising — Activations & Brand PR (Bronze)
Category: Advertising — Film & Video (Bronze)
Category: Advertising — Influencer & Brand Partnerships (Silver)
Category: Craft — Film Direction (Silver)
Category: Craft — Music (Bronze)
KPN x Dentsu Creative Amsterdam: #beterinternet
Category: Advertising — Strategy (Bronze)
Category: Next — Impact (Silver)
Randstad x Dentsu Creative Amsterdam: AI Flunked
Category: Advertising — Integrated (Bronze)

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Esprix Awards

Randstad - Als je slim bent, werk je met je handen
Category: Business to Business & Employee Experience (Bronze)
KPN - TikTok Talkshow
Category: Media, Entertainment & Communications (Bronze)

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SAN Accenten

Albert Heijn Terra - Probeer het voor de plantaardigheid een keer
Category: Actuality
KPN - Bescherm je bedrijf beter met 1 klik
Category: Business-to-Business
Tot snel. PostNL.
Category: Service
Randstad - Als je slim bent, werk je met je handen
Category: Service
Albert Heijn - Het Magische Kookboek
Category: Retail

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SponsorRingen

Het Magische Kookboek van Albert Heijn en Disney
Category: Entertainment (Silver)

Awards 2023

AMMA Awards

Albert Heijn - Expeditie Oceaan: een meeslepende en educatieve onderwaterreis voor jong en oud
Category: Best Collaboration
Bol.com: Hoe het verlanglijstje van bol.com heeft bijgedragen aan de beste kerst ooit
Category: Brand Media Strategy
Het ware media effect op supermarktbezoek ontrafeld: over de impact van realtime gedragsdata in effectonderzoek
Category: Best Research
Eerste kidspodcast van Albert Heijn; sluit je aan bij Expeditie Oceaan!
Category: Best Use of Media

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AMMA's Belgium

Cristal - Relaunching the first Belgian pils
Category: Best Long-Term Media Strategy (Bronze)

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Clio Awards

Adobe x Bowie (Dentsu Creative Amsterdam)
Category: Design - Digital/Mobile (Bronze)
Category: Digital/Mobile - Microsite (Bronze)
Category: Digital/Mobile & Social Media Craft - Illustration/Image Design (Bronze)

Content Marketing Awards

Albert Heijn - Expeditie Oceaan
Category: B2C (Gold)

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Cross Media Awards

Bol.com: De beste kerst ooit
Category: Cross Media Case (Silver)

Dutch Creativity Awards

T-Mobile: TikTok sign dance
Category: Communications – Activations & Promotions (Silver)
Category: Communications – Media (Silver)
Category: Society – Diversity, Equity & Inclusion (Bronze)
Category: Society – Impact (Bronze)
Albert Heijn: Expeditie Oceaan
Category: Communications – Podcasting (Silver)

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Dutch Search Awards

HEMA & dentsu
Category: Best local PPC campaign (Bronze)
Albert Heijn & Merkle, a dentsu company
Category: Best email marketing campaign (Bronze)

Dutch Interactive Awards

HEMA & Merkle
Category: Campaign (Winner)
Category: Content (Winner)

Effie Awards Belgium

Cristal Pils: innovating for Xtra taste sensation in pils (Bronze)

Effie Awards Netherlands

How Hertog Jan became the #1 beer brand in the Netherlands
Category: Behaviour Long (Gold)
Pon Automotive & Dentsu Creative Amsterdam - Terug van nooit weggeweest
Category: Succesfull Introduction (Bronze)

Esprix Awards

Randstad - Andersom Solliciteren
Category: Business to Business & Employee Experience (Bronze)
Randstad - Andersom Solliciteren
Category: Business to Consumer (Bronze)
Porsche - Girlhood Dreams
Category: Durables (Bronze)
Volkswagen - Je vertrouwde vriend
Category: Durables (Bronze)
KPN - Sint belt aan
Category: Smart Budget (Bronze)

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European Search Awards

Beter Bed & Merkle: Omni-channel Conversion Management
Category: Best use of search – Retail/Ecommerce (PPC) (Large) (Silver)

The Lovie Awards

Albert Heijn: Expeditie Oceaan
Category: Experimental or Innovation (Silver)
Category: Peoples Lovie Awards (winner)

Marigold Awards

Albert Heijn & Merkle: Christmas campaign
Category: WOW (winner)

MT1000 rankings

Merkle crowned Best Company in the Netherlands in Digital Marketing & E-Commerce and Marketing Advice.

Subcategories:

Most customer-oriented company in the Netherlands in the Digital Marketing & E-Commerce sector
Best company in the Netherlands in the Digital Marketing & E-Commerce sector on the Product Leadership aspect
Best company in the Netherlands in the Digital Marketing & E-Commerce sector in terms of Excellent Execution
Best company in the Netherlands in the Marketing Advice sector on the Product Leadership aspect

Ocean Digital Creative Competition

Fonds Gehandicaptensport – Empty the locker room
Category: Non-Profit

Programmatic Awards

Polestar: A one-channel approach with innovation in the driver's seat
Category: Branding / Awareness
HEMA & Merkle: Verhoogde ROAS en relevantie met HEMA's omnichannel strategie
Category: Best Omnichannel Retail Campaign

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SAN Accenten

Dentsu Creative Amsterdam
Category: Agency of the Year
SNS, het menselijke alternatief voor de grote banken
Category: Branding 360
Randstad Andersom Solliciteren: het succes van omdenken
Category: Dienstverlening
Texels. Op z'n Texels.
Category: Fast Moving
Randstad Career Mode: werk aan echte skills met games
Category: Smart Idea

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SponsorRingen

Albert Heijn - Met elkaar werd het magisch
Category: Media Kerstactivatie (Bronze)

Awards 2022

AMMA Awards

Albert Heijn: Het kleinste grootste liefdesverhaal van het jaar
Category: Best Mediastrategy (GOLD)
Robert Heijmans
Category: YIM Talent of the Year
BEN: Ben® een kerstster
Category: Best Smart Impact (GOLD)
Leen Bakker & Merkle: Taste driven marketing with Leen Bakker’s data hub
Category: Best Use of Data & Tech (GOLD)
Polestar x Stedelijk Museum: We Harvest Wind
Category: Best Collaboration (SILVER)
T-Mobile: Het succes van 'welkom bij de Unlimiteds'
Category: Brand of the Year (BRONZE)
Albert Heijn: Decision based marketing - iedereen roept het, Albert Heijn doet het
Category: Best Use of Data & Tech (BRONZE)
Dentsu Benelux
Category: Agency of the Year (BRONZE)

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AMMA's Belgium

RMB, Proximus & dentsu: Data & ATV as boosters of incremental reach
Category: Best Use of Data (SILVER)
RMB, Proximus, Upfield & dentsu: TV & ATV, the perfect match
Category: Best Use of 1 Media (SILVER)

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Content Marketing Awards

Dentsu Creative x KPN: Rare Tijden
Category: Best video series

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Cross Media Awards

Dentsu Benelux
Category: Cross Media Agency of the Year
Ruud de Langen
Category: Cross Media Person 2022
Albert Heijn: Voetbalpassie
Category: Cross Media Case (SILVER)

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Dutch Creativity Awards

Propel x dentsu Creative
Category: Design Product (WINNER)
Propel x dentsu Creative
Category: Design Branding (WINNER)

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Dutch Interactive Awards (DIA)

T-Mobile: Welkom bij de Unlimiteds
Category: Brand (GOLD)
Propel x dentsu Creative
Category: Brand (WINNER)
Propel x dentsu Creative
Category: Honourable mention

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Dutch Search Awards

KLM: Flight score - Steering paid advertising towards more added value for KLM
Category: Best PPC B2C campaign (3rd place)
Leen Bakker & Merkle
Category: Best use of data (WINNER)
Merkle & Leen Bakker
Category: Best use of personalization (2nd place)

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Effie Awards (The Netherlands)

Albert Heijn: Smallest ‘Big Love’ Story
Category: Brand (BRONZE)
Albert Heijn: Dat is het lekkere van Albert Heijn!
Category: Short Behavior (BRONZE)

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Effie Awards (Belgium)

Cristal: Relaunching the first Belgian pils
Category: Brand Image Campaign (SILVER)
Stella Artois: Relaunch in the Belgian market
Category: Brand Image Campaign (BRONZE)

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Esprix Awards

SNS: SNS maakt van kinderen echte MonnieMasters
Category: Sales Promotions & Activations (BRONZE)
Heineken/Affligem: Maakt bier, genen oorlog
Category: Consumer Services (BRONZE)

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Eurobest Awards

Dentsu Creative: Adobe x Bowie
Category: Digital Craft - UX & Journey design (GOLD / Grand Prix)
Dentsu Creative: Adobe x Bowie
Category: Websites / Microsites (BRONZE)

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Friends of Search Awards

Leen Bakker & Merkle: Taste driven marketing with Leen Bakker’s data hub
Category: Best SEA

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Programmatic Awards

Dolores Eggink (dentsu)
Category: Programmatic Rising Star
Michelle van Andel
Category: Programmatic Campagne Manager

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Red Dot Awards

Propel x dentsu Creative
Category: Product Design (WINNER)

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SAN Accenten

Albert Heijn: Hoe Albert Heijn weer een bekend gezicht werd
Category: Branding 360°
Bol.com: De winkel van uitpakkers
Category: Retail
N=5: Accept to Enter
Category: Smart Idea
T-Mobile: De Unlimiteds
Category: Service
Porsche: Tour of Legends x dentsu Creative
Category: Durables

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Awards 2021

AMMA Awards

Albert Heijn: Predictive modeling of Share of Voice
Category: Beste Use of Data & Technology
HEMA x Merkle: Predictive modeling of Share of Voice
Category: Beste Use of Data & Technology

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Cross Media Awards

Transavia x Thuisbezorgd: In-Flight Delivery
Category: Cross Media Innovation

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Customer Data Award

HEMA x Merkle: Meer bezoekers, meer gebruiksgemak, MEER HEMA
Category: Data

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DDMA Dutch CRO Awards

Transavia x Thuisbezorgd: In-Flight Delivery
Category: Lindeboom audience award

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The Drum Awards

Albert Heijn x Posterscope: Driving footfall to Albert Heijn stores
Category: Best Use of Digital

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Dutch Creativity Awards

Malaria No More: Draw The Line Against Malaria
Category: Art Direction

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Dutch Interactive Awards

Merkle x HEMA: Meer bezoekers, meer gebruiksgemak, MEER HEMA
Category: Data

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Dutch Search Awards

Albert Heijn x iProspect
Category: Best PPC B2C campaign
De Bijenkorf x Merkle
Category: Best use of personalisation
Hema x Merkle
Category: Best branding & display campaign
Cadac Group x Merkle
Category: Best SEO &B2B campaige
NS International x Merkle
Categorye: Best e-mailmarketing campaige

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Effie Awards

Hertog Jan (Ab InBev): Grand Prestige Vatgerijpt - Een vat vol impact
Category: Impactful Proposition
KPN: SuperWifi
Category: Impactful Proposition
Crisp: Beter eten, lekker geregeld
Category: Branded Customer Experience
Bol.com: Het grote speelgoedboek van de winkel voor blije koppies
Category: Behavior (Long)
Polestar: Polestar 2 Launch
Categorie: Touchpoint
EG: Launch Lunestil
Categorie: Media Use

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Esprix Awards

Bol.com: De winkel van blije koppies bezorgen
Category: Business to consumer
Category: Retail, etail & ecommerce
Category: Sales promotions & Activations
ASN Bank: Goed doen met geld
Category: Consumer Services
Pon Porsche Import: Macan 5AM Club
Category: Sales promotions & Activations

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Friends of Search Awards

HEMA x Merkle: Meer bezoekers, meer gebruiksgemak, MEER HEMA
Category: Best SEA

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Google Premier Partner Awards

Nationale Postcode Loterij x Merkle
Category: Brand Awareness
Merkle
Category: Account Team

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Programmatic Awards

De Bijenkorf x Merkle
Category: Most Effective Campaign
Kia Karanko x Merkle
Category: Talent Awards - Rising Star

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SAN Accenten

KPN: Ode aan Nederland
Category: Corporate

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Awards 2020

AMMA Awards

Albert Heijn | Terug van 'weggeweest': Advertiser of the year
YIM Talent of the Year: Charelle Uhlenbeck
Best content- and engagementstrategy: Posterscope Netherlands - Nooit meer alleen spelen dankzij UNO speelkwartier
Jupiler: Don’t Drink & Drive - Best Creative Media Use (Silver)
Estée Lauder: Black Friday - Best Use Of Data & Performance Marketing (Silver)
AB InBev / Leffe 0.0%: Launch Campaign - Best Media Strategy (Bronze)

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Belgium AMMA winners