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The challenge
Romanian traditional Christmas diets are very heavy, with a lot of meat and processed food. Sales of canned and frozen vegetables have a dramatic drop in December.
The Solution
We reached out to Elena Pagu, a 90 year awarded runner and invited her to be the "healthy eating spokesperson" for Bonduelle.
We created YouTube and Facebook content with her, telling her story: she took on running at 57 years old and at 90 years old she's still winning medals because of her healthy lifestyle.
Results
YouTube: +135.000 views
Facebook: Total reach +655.000 (video views + three promoted posts)
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