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NBS: Flamengo

Blind Passion

0

blind people signed up to take part

0

non-blind people signed up to escort them

Challenge

In Brazil a law guarantees free access to football games for blind people and a companion.

But there wasn’t a way to bring these people together.

Solution

NBS created an online platform to connect blind people with companions which was designed to be totally accessible to the visually impaired and used native APIs from each device.

With their data, NBS matched people who live close to each other and set them up for the next game, bringing blind people into the stadiums, onto the field and into the news.

Result

More than 700 blind people signed up last year.

Over 8,000 non-blind people joined to escort them.

NBS

NBS comes from "No Bullshit". But it’s more than just a fun name, it’s a philosophy of life for us: to just focus our energy just on what’s important and not on what’s superfluous. And, for us, what’s really important is simple: building strong brands that create deep relationships with people. It’s these deep relationships that bring value, reputation and financial returns to brands.

Find out more

U.S. Pharmaceutical Manufacturer

From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature. ​

Read more

Suraksha Ka Teeka

As per the Global Fund 2020-22 Report, Malaria is one of the major public health problems in India. With children 5 times more vulnerable to this disease, their cases were witnessing a sudden ou...

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The Everything Book

A pioneer in modern education, The Everything Book is an internet signal aggregator. It houses a cloud-based AI packet broadcaster and assembler service that combines weak 2G mobile networks aro...

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Foot Locker

Foot Locker is always looking for new ways to innovate and improve the shopping experience for its customers. As a result, the brand asked dentsu gaming to integrate a new augmented reality feat...

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