Navigating an Evolving Landscape

In the next decade technology will completely envelop our experience of reality. At the same time, constraints created by what’s happening with the environment and the global population will force to re-examine tenets of our culture and how we think about economic growth.

In response to these pressures, consumers will increasingly lean on their mood states when making their shopping decisions and expect brands to be able to anticipate their emotional states and offer proactive solutions.