Background

How great would it be if Thai amulets were personalized just for the user? Dentsu Creative Thailand and Dentsu Thailand works together to create a personalized notebook for each of their clients and staff as a New Year gift.

In the age of personalization, providing gifts that are created for an individual can demonstrate the values and recognizes each employee and client as an individual. This personalized and customized experience helps create a sense of uniqueness and appreciation towards each person.

Craft and Execution

By using AI, Dentsu Creative Thailand generated unique notebook designs based on 9 Japanese symbols of luck to represent the origin of dentsu. Using the first and last letter of each individual's first and last letter of their first name and first letter of their last name to generate the design in the AI process.

Results

3,535 personalized notebooks were created as personal amulet to enhance luck and wishes which included their name on the cover shared to all the staff and clients as a New Year gift.