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This is the 7th edition of the dentsu x exchange4media digital advertising report 2023 will highlight the significant trends of 2023 and real-time facts and figures pertaining to the entire digital domain. The report will extensively cover spends and insights across sectors. 

The expectations of the Indian consumer with the new digital economy are set to evolve towards convenience, commerce, and experiential media and marketing due to the rapid adoption of the next generation of Web3 technologies and the development of the mass market. The generational leap towards the new digital economy with present brands and marketers with novel opportunities to communicate and engage with consumers through richer, sensory and personalised media. This will usher us into a new dawn of immersive marketing and creativity.