Challenge

As part of our internal CSR initiative Play It Forward, MKTG partnered with the FIBA Women’s World Basketball World Cup for 2022, to deliver tailored partnership opportunities that would create a meaningful impact on women’s Basketball in Australia.

So in partnership with Basketball NSW, we created the Dream Hoops 1000 Activation and Promotion with the goal of raising funds for kids struggling to afford the costs associated with playing, and encourage young women to chase their basketball dreams.

Solution

We created an entire brand identity for Dream Hoops 1000, composed through design and copy, which was used for both digital and on-the-ground activity. We passed over our own commercial rights to Dream Hoops, lending them the use of the Big Screen, as well as on-court activations and assets in forecourt spaces to ensure impact and frequency. We used the game and half-time show to encourage donations to Basketball NSW and Dream Hoops 1000, with MKTG even donating $10,000 of our own money to the cause

We helped create a video piece to showcase Dream Hoops which was amplified in-stadium and across social media, while also leveraging Dentsu’s buying power to deliver a multi-partner schedule of OOH media valued at hundreds of thousands, targeted by postcode to target key areas.

Impact

This campaign raised over $12,000, allowing us to help 120 families by easing the financial burden that organised sport can cause, and delivering a true, positive impact to women's basketball in NSW, and Australia.