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Delivering Dynamic Creative at Scale

More relevant, more personal and more effective

presto logo

Presto is the dynamic creative solution from dentsu. 

By bringing together specialist expertise in creative design, build and optimisation on top of market-leading tech platforms, we help clients deliver beautiful creative that’s as unique as their customers.

Customers are not all the same. They are individuals with unique desires, needs and emotions. And for a single individual, these do not stay constant.

At the same time, brands needs to stand for something, and customers need to know what that is. As a customer’s desires fluctuate, so too will the products and services that are right for them. While brands need to stand for something constant, the message needs to be tailored to each customer in order to stay relevant in the moment. 

One campaign, wherever your customer is.

Presto responds in real-time to audience signals including purchase and browsing behavior. These signals can then be used to tailor advertising across multiple digital environments – ensuring the brand is front of mind and relevant to customers, wherever they are.

Responding intelligently to data points such as browsing behaviour, weather, time of day, location and more, Presto enables brands to create thousands of unique ad variations, continuously learning and adapting to deliver content tailored to each individual consumer, thereby showing the right ad for each situation. 

With an integrated team of planners, designers, developers and optimisation specialists, backed by best in class technology platforms, we make the process of delivering stand out results through personalised creative as simple as possible. 

Presto's service offering powered by dentsu is a certified google marketing platform. 

Enabling a data-driven decisioning culture for Tesco Mobi...

Tesco Mobile approached us looking for a Business Intelligence (BI) solution that was engaging and that could be delivered in a short turnaround to steer their decisions.

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Case Study: NOW TV Ireland embraces Adobe Campaign

NOW TV Ireland was established 4 years ago, but due to its size, had always leveraged the UK’s Adobe Campaign resources. Thanks to recent growth (helped by Game of Thrones success) they decided ...

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Scotland at Night

The first tourism film in the world to promote a country captured in pitch darkness.

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Case Study: Clarins Beauty Consultation

We created a personalised service for Clarins that recommends products in 60 seconds.

Read more

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