Historically Intel was perceived as an ‘ingredient brand’ by key buying groups and was not always recognised for its full suite of transformation services. As a result, Intel had missed out on key opportunities to provide services that would help their key customers grow.
Intel needed to shift perception and shape opinion by being seen as an enabler of future strategies.
We created a customer-centric ABX strategy, deeply tailored to a key automotive prospect with:
- Forensic decision-making unit research and mapping, and deep sector research
- Integrated ABX strategy development and planning
- Development of creative platform and comprehensive suite of thematic, needs-based content
- Integrated campaign delivery
View More Dentsu B2B Case studies ->
U.S. Pharmaceutical Manufacturer
From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature.
Suraksha Ka Teeka
As per the Global Fund 2020-22 Report, Malaria is one of the major public health problems in India. With children 5 times more vulnerable to this disease, their cases were witnessing a sudden ou...
The Everything Book
A pioneer in modern education, The Everything Book is an internet signal aggregator. It houses a cloud-based AI packet broadcaster and assembler service that combines weak 2G mobile networks aro...
Foot Locker
Foot Locker is always looking for new ways to innovate and improve the shopping experience for its customers. As a result, the brand asked dentsu gaming to integrate a new augmented reality feat...