iProspect New Zealand Welcomes Two

iProspect New Zealand has made two key senior hires, welcoming Nicola Yates as Head of Paid Media and Falk Werner as Digital Performance Director.

The hires support the continued growth of the digital performance agency following recent new business success.

Nicola Yates joins iProspect to lead the paid media team across the agency’s growing roster of performance clients spanning search, social, programmatic and affiliates. Nicola has extensive global industry experience having worked in the UK, Australia and Hong Kong in digital-focused for McCann, Zenith, Amnesia Razorfish and Mindshare.

Falk Werner joins to lead a key client after a successful pitch process. He is an e-commerce and omni-channel retail specialist, and most recently held the role of Associate Digital Director at FCB New Zealand. Prior to that, he worked in his native Germany, heading up Digital Marketing for Westwing Home & Living.

Speaking of the appointments, Alex Radford, General Manager of Digital Media at Dentsu Aegis Network New Zealand, said, “We are fortunate and really proud to be able to attract such brilliant and experienced talent as Falk and Nicola. They have already hit the ground running and have had a incredibly positive effect across team and clients.”