Cash-strapped Gen Z expect brands to demonstrate purpose beyond profit as new research finds that 90% are concerned with social issues
Dentsu UK&I’s latest national consumer research finds that Gen Z expect brands to demonstrate purpose beyond profit, even in the face of economic instability, as they report the highest concern (90%) of all generations about social issues, which has a clear impact on their purchase decisions.
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Dentsu UK&I appoints Media Practice CEO to drive growth a...
Dentsu UK and Ireland today announces the appointment of Jenny Bullis, UK&I Media Practice CEO, who will join its executive leadership team. Bullis will lead dentsu’s UK&I media market, the...
Dentsu UK&I appoints Chief Experience Officer to drive gr...
Dentsu UK and Ireland today announces the appointment of Indy Saha as Chief Experience Officer (CXO), who will join its senior leadership team. The newly-created role will enhance dentsu’s ability ...
Dentsu launches a specialised retail media practice to su...
Dentsu has launched its Retail Media Specialised Practice, the first complete retail media capability that enhances brand interaction with consumers. This will enable brands to unlock new audiences...
Dentsu wins Microsoft Agency Partner of the Year and Mark...
Dentsu has won the ‘Agency Partner of the Year’ and the ‘Marketing with Purpose Award’ at the Microsoft Advertising Partner Awards. Running for eight years, the Partner of the Year Awards acknowled...
Dentsu partners with GoodNet to launch Ethical Media Index
Dentsu has partnered with the GoodNet – the ethical media and intelligence company – to launch a new Ethical Media Index (EMI) in the UK, enabling brands to plan and measure the ethical performance...
Dentsu UK&I appoints Chief Strategy Officer to accelerate...
Dentsu UK and Ireland today announces the appointment of Dan Truman as Chief Strategy Officer, who will join its Executive leadership team. This new role will enhance dentsu’s ability to deliver un...
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