Merkle Celebrates 20 Years of Innovation with Salesforce

Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, today announced its milestone celebration of 20 years of collaborating with Salesforce.

With more than 3,000 Salesforce-certified employees and 8,900 Salesforce certifications, Merkle is a leading agency partner and one of the largest Salesforce Commerce Cloud partners globally. Merkle grew its Salesforce practice organically and through acquisitions of Aware Services, Happy Marketer, Bluecom Solutions, Sokrati, and Ugam, which helped bolster Merkle’s existing Salesforce capabilities, adding scale and additional geography. Merkle industry experts serve on nine Salesforce Partner Advisory Boards with the goal of helping shape the future of Salesforce programs, products, and industry solutions.

“Merkle takes great pride in our 20-year strong partnership with Salesforce. Asia continues to witness an ever-increasing global share of economic growth, and we remain dedicated to bolstering our collaboration with Salesforce by making substantial investments in our Salesforce practice in Asia. By harnessing the exceptional talents in Asia, we are well-positioned to develop innovative solutions that understand market nuances and deliver enhanced people-centric customer experiences, driving brand success with Salesforce in this increasingly competitive region," said Chris Webb, APAC Chief Operating Officer at Merkle.

"Over the years, our close collaboration with Salesforce has enabled us to design, deliver, and optimise customer-first experiences for leading companies across Asia, including KFC, Shiseido, FunLab, Under Armour, and many more. We look forward to further strengthening our partnership with Salesforce and empowering more businesses in the region to thrive in the digital age."

In 2023, Merkle launched its global accelerator for Salesforce Commerce Cloud and integrated Merkle GenCXfor use with Salesforce Einstein to help brands harness the power of generative AI to drive insights, audiences, creative, and campaign recommendations. Merkle also made its proprietary identity resolution solution, Merkury, available on Salesforce AppExchange. This allows brands to generate actionable insights from large enterprise data sets and turn them into action by automating marketing and commerce use cases, including predictive modeling, profiling, audience definition, look-alike modeling, creative decisioning, personalization, and ad copy generation.

"Merkle and Salesforce’s partnership is driven by customer-centricity and has transformed brands and enhanced their customer engagement strategies. The same focus, fuelled by AI and data, will accelerate growth for many businesses in Asia. By combining Salesforce's leading AI CRM platform with Merkle's top-tier consulting services, we will continue to provide our joint customers with unparalleled value, helping them innovate, improve their digital interactions, and achieve accelerated time to value in today's AI era," said Tara Ridley, Alliances & Channels, APAC, Salesforce.

Merkle will be co-exhibiting at two upcoming, highly anticipated events with Salesforce to showcase key components of customer experience innovation:

• SuperAI

Theme: Finding Success in the Next Era of Digital Transformation with AI.

Listen to Brad Riley, Head of Solutioning and Architecture, and Shaun Au Yong, Director of Data and Marketing Effectiveness, detail how to find the Generative AI sweet spot and leverage the simplicity in world-class AI services and integrated AI solutions to solve critical business challenges.  

• Date/Location: June 5-6, Marina Bay Sands Convention Centre, Singapore
• NRF 2024: Retail’s Big Show Asia Pacific:

Theme: Introducing Infinite Experience: Winning in Today’s Retail Economy.

Trailblaze with Merkle and Salesforce on an extraordinary journey into the future of retail and unveil the Infinite Experience story that tells the secrets to creating mind-blowing customer journeys. Honing in on The Dentsu Group's Japanese heritage, Merkle and Dentsu are also bringing a stellar lineup of Japanese innovation technology partners to provide visitors with a glimpse of the hottest retail technologies from Japan.

• Date/Location: June 11-13, Marina Bay Sands Convention Centre, Singapore

For more information about Merkle's partnership with Salesforce, click here.

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