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This year marks the tenth edition of Merkle’s annual Customer Experience Imperatives, in which we share our evolving vision for how brands can create competitive advantage through marketing and advertising.

In last year’s Imperatives, we shared a formula for achieving these relationships: data transformation + digital transformation = customer experience transformation. Our 2021 Imperatives were intended to connect with the entire C-suite, delving into the technological and organizational components necessary to facilitate this transformation. This year, the Imperatives will walk you through our vision for expanding on this foundation.