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With over 40 pages of in-depth commentary, dentsu 2024 Media Trends extrapolates how Generative AI will be best used to spearhead growth, how monetization of the industry is gaining evermore traction and how genuine integrity in advertising will elevate brands. Not only does the report highlight the key trends within each of these three areas of interest, but it also provides suggestions on how brands can capitalize on them in the short and long term.

According to the new dentsu report, the key predictions for the direction of the media industry into 2024 and beyond are: 

1. Generative AI takes center stage
2. The race to monetization
3. Integrity economics