We are the agency designed for what's next and can deliver for our clients.
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
Our global agencies and people are the elite in their field, part of a team designed to mobilise according to your unique needs, for truly integrated solutions. Get to know more about dentsu brands:
Carat is an award-winning media and content agency that uses its peerless understanding of the passions, motivations and behaviours of real people to bring brands and their customers together. Carat is privileged to work with some of the most eminent companies in the world.
Part of Dentsu, DENTSU CREATIVE is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity.
iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.
Merkle is a leading data-driven customer experience management company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty program, B2B marketing solution and enterprise marketing technology drive improved marketing results and competitive advantage. In 2016, the company joined dentsu international.
Some of Merkle esteemed brand relationships include Dell, TE, Cisco, Microsoft, MetLife, AIA, L’Oreal, Nestle, Mars, GSK, Under Armour, WanDa Group, Universal Orlando Resorts, RoyalCarinnean etc.
dentsu X is an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioural insights. In a saturated media market, dentsu X helps brands create memorable, personalised marketing solutions that meet rapidly changing consumer demands to deliver ‘Experience Beyond Exposure.’ Across the world dentsu X works hand in hand with clients’ other agencies, and tap into our vast landscape of innovators, from tech giants to upstart startups. In China, these clients include Nestle, Galderma, Tencent FiT, Sony Pictures, Walmart, Toyota, Hitachi, Mengniu, Polestar, Didi, Glico, Kao, Facebook, and Panasonic.
Tag helps brands stand out and sell more by delivering impactful content at speed and scale across all channels and geographies. With technology and sustainable solutions at the heart of everything they do, Tag enables brands to operate more efficiently and effectively by doing more with less.
From content creation and activation to sourcing and delivery, analytics, and subject matter expertise, Tag transcends digital and physical touchpoints to allow brand content and concepts to travel globally and connect locally through flexible solutions that grow alongside your brand and objectives.
Tag transforms creative ideas into exceptional experiences that enables clients to meet their audiences in the right place, at the right time, and with the right message.
Our latest thinking
Carat Brand EQ Report 2022
In 2020, Carat released a proprietary research report revealing the world's most emotionally intelligent brands. In 2022, we extended our scope to 15,000 people, across 15 markets to ask about thei...
2022-2023 DISCOVERY OF CHINA'S BIG HEALTH CONSUMERS
Dentsu Health is a professional marketing team that committed to provide health and wellness marketing solutions as well as brand building services for Dentsu’s global clients. Seeking opportunitie...
Brand resilience and prosperity in the “pandemic” battlef...
As we respond to the new COVID outbreak, as people, as society and as companies, we must assess the impact of this evolving situation and look to chart a new path to recovery. The insights and impl...