We partner with brands to create lasting good

We are Dentsu's global creative network that transforms brands and businesses through the power of Modern Creativity. We are made for integration with Dentsu's Media and Merkle networks.

Our 9,000 creatives across the globe are connected to 34,000 media and CX experts to deliver ideas that Create Culture, Change Society and Invent the Future.

A global, award-winning agency – focused on converting consumer intent into action. With specialisms rooted in Performance Activation, Experience Optimisation and Platform Capabilities, they work to deliver integrated solutions at scale for more than 2,000 of the world’s most innovative brands including General Motors, Gucci, Hilton, the Estee Lauder Brands and Procter & Gamble. The iProspect team works across a network of 4,900 employees spread over 94 offices in 56 countries.

dentsu X is an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioural insights. In a saturated media market, dentsu X helps brands create memorable, personalised marketing solutions that meet rapidly changing consumer demands to deliver ‘Experience Beyond Exposure.’ Across the world dentsu X works hand in hand with clients’ other agencies, and tap into our vast landscape of innovators, from tech giants to upstart startups. These clients include Jaguar Land Rover, LVMH, Kao Corporation and Netflix.

Carat is an award-winning media and content agency that uses its peerless understanding of the passions, motivations and behaviours of real people to bring brands and their customers together. Carat is privileged to work with some of the most eminent companies in the world.

DwiSapta was founded on 27 May 1981 by Adji Watono. Founded as a photography studio named Studio 27, the founder Adji started his first career as a photographer, and served Djarum Group as his first client. Studio 27 then changed its name to DwiSapta Advertising on 27 May 1989. DwiSapta's business continues to grow and develop until now at the age of 42 (in 2023).

DwiSapta is well-known for its expertise in penetrating the market with a robust local approach to integrated marketing communications (creative, media, and activation services). Many clients who have worked with DwiSapta for decades include Djarum, Kalbe, Enesis, Kino, and Astra.​

The most historic DwiSapta milestone occurred on 25 January 2017, when DwiSapta merged with dentsu Indonesia - it was the biggest merger in Indonesia's Advertising History. Maya Watono, Adji Watono's eldest daughter, was appointed as CEO of DwiSapta in 2017-2018 and Maya went on to lead DwiSapta and the entire dentsu Indonesia business as CEO until 2021. The leadership of DwiSapta is now entrusted to Erwin Airlangga, who serves as the CEO of DwiSapta.

Merkle is a global performance marketing agency with a 32-year track record of helping the best brands in the world create personalised experiences at every stage of the customer life cycle. Some of their esteemed brand relationships include Citibank, EmblemHealth, Dell, AARP, AT&T, Target, L’Oreal, Universal Orlando Resorts and the American Cancer Society. 

Tag helps brands stand out and sell more by delivering impactful content at speed and scale across all channels and geographies. With technology and sustainable solutions at the heart of everything they do, Tag enables brands to operate more efficiently and effectively by doing more with less.

From content creation and activation to sourcing and delivery, analytics, and subject matter expertise, Tag transcends digital and physical touchpoints to allow brand content and concepts to travel globally and connect locally through flexible solutions that grow alongside your brand and objectives.

Tag transforms creative ideas into exceptional experiences that enables clients to meet their audiences in the right place, at the right time, and with the right message.