We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy.
We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
Our global agencies and people are the elite in their field, part of a team designed to mobilise according to your unique needs, for truly integrated solutions. Get to know more about dentsu brands:
Carat is an award-winning media and content agency that uses its peerless understanding of the passions, motivations and behaviours of real people to bring brands and their customers together. Carat is privileged to work with some of the most eminent companies in the world.
iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.
Part of Dentsu, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity.
Merkle is a global performance marketing agency with a 32-year track record of helping the best brands in the world create personalised experiences at every stage of the customer life cycle. Some of their esteemed brand relationships include Citibank, EmblemHealth, Dell, AARP, AT&T, Target, L’Oreal, Universal Orlando Resorts and the American Cancer Society.
dentsu X is an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioural insights. In a saturated media market, dentsu X helps brands create memorable, personalised marketing solutions that meet rapidly changing consumer demands to deliver ‘Experience Beyond Exposure.’ Across the world dentsu X works hand in hand with clients’ other agencies, and tap into our vast landscape of innovators, from tech giants to upstart startups. These clients include Jaguar Land Rover, LVMH, Kao Corporation and Netflix.
Tag is a creative production powerhouse for some of the biggest brands around the world.
Tag helps brands stand out and sell more by delivering impactful content at speed and scale across all channels and geographies. With technology and sustainable solutions at the heart of everything they do, Tag enables brands to operate more efficiently and effectively by doing more with less.
From content creation and activation to sourcing and delivery, analytics, and subject matter expertise, Tag transcends digital and physical touchpoints to allow brand content and concepts to travel globally and connect locally through flexible solutions that grow alongside your brand and objectives.
Tag transforms creative ideas into exceptional experiences that enable clients to meet their audiences in the right place, at the right time, and with the right message.
Our latest thinking
Research
Creative Experience Survey 2020
Isobar’s exclusive study of over 1350 global CMO’s has assessed the evolution of customer experience design in the age of Covid-19 and beyond.
Decoding Data Dynamics: Digital Society Index 2020
Consumer attitudes to personal data can be hard to decode. But understanding them is key to delivering more relevant, engaging consumer experiences. Our third annual survey of 32,000 people across ...
Covid 19 Weekly Report - Issue 1
Here’s our latest observations and thoughts on how brands can can react to Covid 19 from a marketing, media and comms perspective.