Innovating to impact, on a global scale

Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative. Our network of global leadership brands allows us to offer deep expertise from teams that have been honing their craft for decades. But when we come together, we can drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.

Get to know more about the dentsu brands:

Carat is an award-winning media, content and branding agency that uses its peerless understanding of the passions, motivations, and behaviours of real people to bring brands and their customers together. Carat is privileged to work with some of the most eminent companies in the world.

Find out more

With a high level of expertise in digital marketing in Japan, one of the advertising industry’s leading media networks, and outstanding business and product development capabilities, CARTA HOLDINGS is “The Evolution Factory” serving as a bridge between customers and users across various fields in the digital domain.


Find out more

Dentsu Creative is Dentsu's sole global creative network that transforms brands and businesses through the power of Modern Creativity.

2022's Cannes Lions Agency of the Year, it is made for integration with Dentsu's Media and Merkle networks through Horizontal Creativity.

9,000 creatives across the globe are connected to dentsu’s Media and CX experts to deliver ideas that Create Culture, Shape Society, and Invent the Future.


Find out more

Dentsu Digital is one of the largest integrated digital firms in Japan. By bringing together creativity and technology that are closer to people’s hearts and minds we can achieve new kinds of transformational opportunities to drive strong business growth for our clients as a key business partner.


Find out more

In addition to providing various solutions for overall client marketing, Dentsu Inc. promotes the development of efficient advertising in response to changes in the digital age; designs optimal customer experiences; innovates marketing infrastructure; and transforms client business.

We also integrate diverse capabilities that have evolved beyond the marketing domain to provide integrated solutions, which contribute to the sustainable growth of clients and society.


Find out more

dentsu X is an integrated marketing agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioural insights. In a saturated media agencies’ market, dentsu X helps brands create memorable, personalised marketing solutions that meet rapidly changing consumer demands to deliver ‘Experience Beyond Exposure.’ Across the world dentsu X works hand in hand with clients’ other agencies, and tap into our vast landscape of innovators, from tech giants to upstart startups. These clients include Jaguar Land Rover, LVMH, Kao Corporation and Netflix.

Find out more

iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

www.iprospect.com  

Find out more

Under its corporate vision of“HUMANOLOGY for the future: bringing people and technology together to shape the future,”DENTSU SOKEN will coordinate the three functions of System Integration, Consulting and Think tank to deal in earnest with society as a whole, including companies, government agencies, municipalities and consumers. In doing so, we aim to create a cycle that runs from proposing issues for their technology-driven solutions, to supporting and realizing an evolution for a better society.

DENTSU SOKEN will promote X Innovation beyond the boundaries of technologies, industries, companies and regions, harnessing the power of people and technology to pioneer the future and continuously create new value.


Find out more

Merkle is a global performance marketing agency with a 32-year track record of helping the best brands in the world create personalised experiences at every stage of the customer life cycle. Some of their esteemed brand relationships include Citibank, EmblemHealth, Dell, AARP, AT&T, Target, L’Oréal, Universal Orlando Resorts and the American Cancer Society.

Find out more

Septeni Group is engaged in the Digital Marketing Business, which provides comprehensive DX support to domestic and international clients with a focus on digital marketing, the Media Platform Business, which develops various media products including the original work-focused manga application 'GANMA!,' and the development of new businesses.


Find out more

Tag is a creative production powerhouse for some of the biggest brands around the world.  

Tag helps brands stand out and sell more by delivering impactful content at speed and scale across all channels and geographies. With technology and sustainable solutions at the heart of everything they do, Tag enables brands to operate more efficiently and effectively by doing more with less.  

From content creation and activation to sourcing and delivery, analytics, and subject matter expertise, Tag transcends digital and physical touchpoints to allow brand content and concepts to travel globally and connect locally through flexible solutions that grow alongside your brand and objectives.  

Tag transforms creative ideas into exceptional experiences that enables clients to meet their audiences in the right place, at the right time, and with the right message.


Find out more

Our latest thinking