Championing meaningful progress for brands

Kathmandu "The Power of 3" Dentsu Media

Utilising customer data, we transformed Kathmandu's Winter Sale media approach, optimising for real time consumer, weather, and conversion data to exponentially grow sales.

Countdown CEM "Certainty Engine Marketing" Dentsu Media

Consumer behaviours have changed since 2020, especially when shopping online, so we created a bid strategy based on "certainty".

A New Zealand First for PlaceMakers and Google

Finding a first to market digital solution to help PlaceMakers maintain a high performing e-commerce channel.

TVNZ #IsoCareKits Dentsu Creative | Social

Lockdowns suck, and with so much of our isolation entertainment coming from our televisions, TVNZ saw an opportunity.

ASB "Borrow the All Blacks" Dentsu Creative

During the COVID-19 pandemic, ASB were challenged to step up to plate for small businesses. So we thought, what if we fronted up with one of the most tightly regulated sponsorship properties in ...

Media | DB Breweries, Export Extra Low Carb

New Zealand's #1 Beer launch in 2019, launched with a love song and digital insight at it's heart.

Creative + Media | ASB #EssentialThanks

How dentsu Creative and dentsu Media are helping ASB get messages of support to our community heroes. 

Creative | Meridian, Turbine Pale Ale Launch

To launch Turbine, Dentsu Creative developed a PR strategy that built awareness of Turbine’s story as a love letter to windy Wellington and turned Garage Project’s two taprooms in Auckland and W...

Dentsu: NZ Herald covid coverage - powered by Dentsu

Dentsu Aegis Network and NZME have partnered to integrate live Covid-19 reporting into the New Zealand Herald website.

Media | DB Breweries, Monteith's American Pale Ale Launch

Dentsu Media launches a newsworthy variant of the Monteith's craft range

Creative | Designing a contactless service for Subaru.

Designing a contactless service for Subaru. 

Media | Accor, Bidding Strategy Alignment

Helping a global brand adopt in a local market, and to compete against changing digital booking behaviour. 

Creative | Meridian's Amped energy gets kids active

Murray Streets discusses how dentsu Creative helped Meridian energy increase brand awareness and engagement in a genuinely useful way. 

Creative | Rangitikei Free Range

Media | Heineken 0.0%

Use of cross channel targeting to maximise exposure to users' mental availability for the launch of an exciting new product

Creative | Meridian

For over a decade, Meridian has been committed to providing renewable energy to Kiwis.  However, with all energy brands vying to demonstrate their commitment to the environment our key point of ...

Creative | Kathmandu

Kathmandu engaged MKTG to develop a content campaign that served to build brand credibility by engaging high profile adventure-based content creators in both New Zealand and Australia.

Creative | ASB, Zen Advice

The All Blacks find their zen to help first home buyers.
We used ASB’s partnership with the All Blacks – no strangers to stress and performing under pressure – to help the first home buyers ...

Media | Fletcher Building, Intercepting Tradies

Dentsu Media turned a brand that was originally created as a pilot into a permanent reality and helped change the building supplies landscape in NZ forever.

Creative | House of Travel - Better Bucket List

In line with House of Travel’s above-the-line brand launch (Better Together) we invited the nation to Get A Better Bucket List. The campaign centred around an intuitive and intelligent microsite...

Media | Metlifecare, Bringing life to Retirement Villages

Retirement villages. Moth-ridden, smell like cabbage and jammed with tea drinking old people. Right? Wrong.  But this was the perception for Metlifecare, NZ’s third largest retirement village pr...

Media | Les Mills on Demand

Locally driven technology product, pushed globally increasing expansion and driving growth 

Creative | Tower Insurance

Tower were seen as just another insurance company: traditional, painful and host to archaic claim systems.  So Tower set out to make things simple. They simplified their process, customer intera...

Movember "A Moment Against Silence"

We leveraged the All Blacks to reframe a moments silence to a moment against silence to get the nation talking about the national tragedy, which is the devestating suicide statistics amongst Kiw...

Creative | Heart Foundation, The Heart Attack Act

Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life. 

Creative | ASB, True Rewarden

Turning a rewards scheme into a Kiwi icon for ASB. Following the massive success of the first campaign, we brought the True Rewarden back to continue her mission to get more Kiwis rewarded.

Media | Air New Zealand, A Fantastical Journey

The safety video is usually the least-interesting part of a flight. Air NZ needed theirs to be engaging pieces of content on and off the plane.

iProspect: Mercy Radiology

Being first in market to launch booking capability for medical imagery and screening. Helping Aucklanders find the right medical screens and scans, aiding them to speed up tedious booking proces...