Maximizing the shared benefits of retail media
Dentsu helps retailers and brands unlock incremental revenue by applying leading expertise from the sell and buy sides of retail media. With specialists who are cross-trained with buy and sell side competencies, advanced tools for activation and insights, and innovation-led strategic partnerships, dentsu excels at the center of the one medium where retail and brand objectives are truly aligned.
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For Retailers: New Stream Media — Transforming retail media networks into media enterprises
As a pioneer that helped invent the retail media network category, dentsu helps retailers capitalize on new revenue opportunities with a with a technology-agnostic, relationship-focused, and bespoke approach that is comprehensive from implementation to operation to optimization. By evolving data co-op partnerships and retail media capabilities with a more modern approach, dentsu partners with retailers to build beyond the conventional media network.
For Brands: Buy-side Media — Inspiring shoppers when they’re ready to become buyers
Engaged with 90 of the world’s top 100 advertisers, dentsu brings together teams that are custom-fit for brand needs and focused on producing results that drive real business impact. Delivering strategic value via deep partnerships with leading retailers, dentsu effectively reaches shoppers in moments of purchase and optimizes the total experience by integrating retail and commerce media with Search, Social, Programmatic, and more.
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What’s Next for Retail Media? The five trends to plan for...
Retail media has been one of the most dynamic advertising arenas over the last few years - and for good reason. It's set to be a $55bn industry next year as retailers jump on the opportunity to cap...
A Strategic Approach to First-Party Data
As retail media experts, we hear a lot about brands’ and retailers’ goals – and as you may expect, they vary based on the company’s industry, size, digital maturity, and more.
How to Build Trust in your Retail Media Efforts
Winning at retail is more important than ever today. With an expected one in four media dollars being spent in retail media by 2026, building a thriving sales practice is critical.
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