Maximizing the shared benefits of retail media
Dentsu helps retailers and brands unlock incremental revenue by applying leading expertise from the sell and buy sides of retail media. With specialists who are cross-trained with buy and sell side competencies, advanced tools for activation and insights, and innovation-led strategic partnerships, dentsu excels at the center of the one medium where retail and brand objectives are truly aligned.
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Transforming retail media networks into media enterprises
As a pioneer and innovator that helped invent the retail media network category, dentsu helps retailers capitalise on new revenue opportunities with a technology-agnostic, relationship-focused, and bespoke approach that is comprehensive from implementation to operation to optimisation. By evolving data co-op partnerships and retail media capabilities with a more modern approach, dentsu partners with retailers to build beyond the conventional media network.
Inspiring shoppers when they’re ready to become buyers
Engaged with 90 of the world’s top 100 advertisers, dentsu brings together teams that are custom-fit for brand needs and focused on producing results that drive real business impact. Delivering strategic value via deep partnerships with leading retailers, dentsu effectively reaches shoppers in moments of purchase and optimizes the total experience by integrating retail and commerce media with Search, Social, Programmatic, and more.
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Making the most of every shoppable moment
Recognizing Retail Media reaches beyond media, dentsu retail media is designed to extend retailer offerings with innovative shopping experiences that involve expertise in Loyalty and Promotions, Retail Experience, and more. dentsu shop addresses unique retail challenges with custom solutions that help retailers and brands meet shoppers where they are now and where they will be next to monetize first-party data to multiply the efficiency and efficacy of buy-side media.
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