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From dentsu group

Investor Relations Group news

Seafolly

A loyalty programme that transformed customer relationships

Merkle

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Increase in conversion rate

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Increase in average number of purchases of members per year

0

Increase in average number of purchases of members per year

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Decrease in service team response time

Transformation:

We supported Seafolly to establish a loyalty programme, built on Salesforce technology, designed to increase engagement, retention and spend with its most valuable customers. Supporting technology integration, audience segmentation, content creation and journey development, the results have been outstanding.

Merkle

Merkle is a performance marketing agency with a 32-year track record of helping the best brands in the world create personalised experiences at every stage of the customer life cycle. As experts in data and technology, the agency helps organisations to transform their end-to-end customer experience. The team have strong strategic partnerships with Salesforce.com, Adobe and Google, allowing them to design, implement and manage the best customer experience solutions for clients.

Find out more

Transplant Australia: Second Chance Champions

A sports documentary designed to save lives.

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ACARA (Australian Curriculum Assessment and Reporting Aut...

Securing the future by digitising the Australian curriculum.

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Asahi Beverages

ANZ’s largest drinks company partners with Merkle to develop a Salesforce solution to unify customer experience and support future growth.

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Canon Production Printing

Merkle partners with Canon Production Printing Australia Pty Ltd to build a future-proofed technology stack using Salesforce.

Canon Production Printing Australia creates innovative techno...

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