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Why do people do the things they do? It’s a question that has stumped philosophers and scientists for centuries. Now, you can unravel the mystery of human behavior with dentsu X. Our innovative tool reveals valuable audience insights to drive growth and create successful brand strategies. Uncover the power of Motivations today.

Unlock insights into your audiences by understanding Motivations. Our privately-owned tool profiles more than 400,000 people across 70 markets and has identified six core Motivations. Discover data-driven human truths that help you plan across all marketing disciplines and understand audiences on a truly human level.