Yellow Pages and Isobar launch new campaign to help homeowners get their home improvement list from to-do to done

Isobar and Sensis have launched a new trades and services campaign that emphasises the need for consumers to turn to Yellow Pages Online, profiling the benefits of using the service to solve everyday household and home project needs. 

Starting with the TVC, the campaign explores real life aggravations around the home while also celebrating those easy, achievable and satisfying little (and big) wins.

The TV-led integrated campaign has injected humour through everyday, relatable problems, while showcasing the emotional outcomes of relief, satisfaction, joy and accomplishment from finally ticking that job off the to-do list.

The campaign is a part of a long-term strategy combining TV, radio, digital, social media, and PR, highlighting different situations and needs across emergencies, life admin and big events where using Yellow Pages will help inspire Australians to make the start to get things done.

When Australians think of Yellow Pages, they typically think of the book. However, this is not the only service on offer. Yellow Pages provides the most comprehensive, easy to access, online search, quotes and bookings tool as well as being an informative content portal, and is an indispensable tool to inspire and help people start and complete projects - big or small.

Yellow Pages has quietly been reinventing their offering in the background, improving their service to offer online quoting and booking functionality for the home and trades services, and haven’t been in the market in such a big way since 2013.

“We’ve rebranded and repositioned ourselves for the modern market and are launching with humour, warmth and pride to let Australians know that we’re here to help them make decisions for their home so that every day can go their way,” said General Manager of Yellow Pages Digital Evan Ravensdale.

Isobar has been working with Sensis for three years and have helped develop the strategic roadmap to drive awareness and relevancy for Yellow Pages in the Australian market. 

Simon Small, Executive Strategy Director Isobar added, “The campaign illustrates how Yellow Pages is connecting and empowering every day Australians by helping them get from ‘to-do-list’ to done around their home.”

Credits:

Yellow Pages

Evan Ravensdale General Manager Yellow Pages Digital

Belinda Di Pietro Marketing Specialist Yellow Pages Digital

Isobar

Bobby Hollingsworth Group Account Director

Amanda Kramer Account Director

Tish Tambakau Account Manager

Hannah Donovan Strategy Director

Alice Green Strategic Planner

Rob Barnett Associate Creative Director

Tom Kearney Art Director

Jenny Foster Copywriter

Jon Luscombe Copywriter

Jess Snell Producer

Ebony Bell Producer

Media

Found Media 

Audience 360 

Production

8com

Public relations

f4ward