The future of dynamic creative
D4 is dentsu’s award-winning and proprietary dynamic creative platform. The tool enables brands to activate dynamic creative at scale, manage complex scheduling and synchronise messages across multiple channels. D4 can work in partnership with media publishers and agencies by making the entire process easy and seamless.
Right message, right moment, right place
Got multiple retail messages or are you leveraging a highly topical cultural moment in real time? Whatever the campaign, D4 can handle complex contextual and dynamic messaging based on weather and location data or custom data feeds easily.
Ready to go? You can get running in 3 simple steps:
What
Which type of creative do you need to use for your messaging needs: static or dynamic, manually updated or data driven and fully automated
Where
Which channels and output specs does your creative needs to appear in: Display, DOOH or BVOD. D4 connects directly to these channels to serve your ads
When
Manage which creative show when and where, by using our scheduler and/or our conditional builder to apply data triggers to enhance targeting
Key Benefits
- Increase agility, speed and flexibility to market with one centralised platform
- Orchestrate omni-channel messaging across digital out-of-home, display and BVOD
- Self-serve CMS option means you can control your messages as and when it changes
- Deliver highly contextual messaging based on weather, location, or custom data feeds
- Reduce handling and production costs involved with dispatching and scheduling creative assets
- Increase accuracy with our built-in verification, delivery reporting and optimisation
D4 brings campaigns to life with greater relevancy like never before
Dynamic news headlines as it happens
- Delivered state-specific headlines daily for one of Australia’s leading news programs – all messaging directly managed by the advertiser themselves using D4
- A highly complex campaign involving 7 media owners, 550 screens with 57 sizes – all scheduling and delivery centrally managed using D4
Product messaging and creative that moves at the speed of retail
- We created a feed-driven dynamic product creative that allowed a supermarket to run weekly ‘Specials Ads’ across Display and Out-of-Home
- D4 allowed us to update products and prices throughout the campaign in seconds – all pulled directly from the advertisers’ internal systems
- Reduced the need to manually upload images or product data - all
Learn more
Find out more about how D4 can work for you from our experts.
Contact Us
To receive a demo of D4 and see how you can drive greater relevancy for your campaigns, please get in touch.
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