Insight, information and data give our teams the edge. 

Dentsu's proprietary technology and research platforms, underpinned by AI in partnership with real people, allow us to develop clear, actionable thought leadership. We want to share that with you too.

Get a taste of our insights from across the dentsu network.

dentsu Global Ad Spend Forecasts | May 2024

How does advertising spend evolve in this year of big media moments, with global sports events, such as the Paris Olympics and Paralympics, and major local events, including the US presidential election, on the horizon? 

In this midyear follow-up to the dentsu Global Ad Spend Forecasts, the dentsu investment analysts share the key ad spend updates – and what they mean for brands – for 2024 and beyond.

Dive into the report to better navigate the complex media landscape and drive business growth.

Download

Our latest thinking

Discover our work

See all of our work
See all of our work
Talk to us