Dentsu Launches Landmark Future Consumer Study in Asia Pacific: Consumer Vision 2035
The Era of the Insight-to-Foresight Pivot forecasts how pivotal trends across AI, climate and others will reshape consumer behaviors in the next decade
Asia Pacific, 10 June, 2024 – Dentsu, a global leader in marketing and communications, proudly announces the r...
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Dentsu Hong Kong Crowned Overall Agency of the Year with ...
Dentsu Hong Kong is the Overall Agency of the Year, on top of 13 category wins
WaiChung Au, Managing Director, Media, dentsu Hong Kong named Agency Leader of the Year (Gold)
Dentsu Hong Kong...
Dentsu to expand CXM business across Southeast Asia with ...
Dentsu is pleased to announce double appointments to bolster the expansion of its Customer Experience Management (“CXM”) capabilities across Southeast Asia. Sanchit Mendiratta has been appointed as...
"Innovating to Impact" — Dentsu Unveils New Global Brand ...
Tokyo, Japan – 16th May, 2024 – Dentsu, today announced the launch of its new global, client-facing, brand proposition, "Innovating to Impact", marking a significant milestone in the company's stor...
Merkle Celebrates 20 Years of Innovation with Salesforce
Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, today announced its milestone celebration of 20 years of collaborating with Salesforce.
With m...
Dentsu Singapore takes top spot as Overall Agency of the ...
Dentsu Singapore is Integrated Marketing Agency of the Year (Gold) and Agency Team of the Year (Bronze)
Pankaj Nayak, Managing Director, Media, dentsu Singapore is Agency Leader of the Year (S...
Dentsu Decodes The Evolution of Friendships Across Asia
Dentsu Youngster Research Unit: Wakamon, publishes whitepaper on the changing friendship values of Gen Z across seven Asian markets
Dentsu is pleased to launch its latest whitepaper, ‘Exploring Fut...
Dentsu Malaysia appoints Winnie Chen-Head as Managing Dir...
Dentsu has appointed Winnie Chen-Head as Managing Director, Media, dentsu Malaysia, where she will be responsible for further driving the transformation and innovation of the network’s Media practi...
Dentsu Wins Network of the Year and Asia-Pacific Agency o...
Dentsu Inc., takes home the coveted agency win;
35 wins across the network including 5 Grand Prix
Dentsu today announced it has been named Network of the Year at Spikes Asia 2024, taking home 35...
Merkle Named Top Fluent Commerce Partner in APAC
Singapore: 25 March, 2024 - Merkle, dentsu’s technology-enabled, data-driven customer experience management (CXM) company, today announced its designation as a Wave Champion partner of Fluent Comme...
Buyers Demand Visibility and Transparency: New Merkle Rep...
Evolving B2B landscape to grow over $25 trillion in digital sales by 2030
Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has released its new...
Breaking Barriers, Inspiring Change: Dentsu Hong Kong unv...
8 March, 2024 | Revealing the Power Portraits of Affluent Women in Hong Kong
In line with this year's International Women's Day theme of "Accelerate Progress," which focuses on gender equality and...
Dentsu appoints Elvira Jakub as CEO of Indonesia
5 March, 2024 | Dentsu appoints Elvira Jakub as CEO of Indonesia
Dentsu Indonesia will continue to focus on supporting the evolution and transformation of Indonesia’s digital economy and on upli...
Dentsu Creative Gen Z team launches China Trends Report 2...
19 February, 2024 | 2023 saw the rise of Gen Z as the most populous generation, representing 32.1% of the population and taking over the consumer market. In the wake of the pandemic, Gen Z globally...
Winning In Today’s Experience Economy: Merkle’s 2024 Cust...
Singapore: 30 January, 2024 |Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has unveiled the first instalment of its Customer Experience Imp...
Merkle Selected as Figma Signature Service Partner
15 February, 2024 | Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has been selected as one of the first Signature Service Partners by Figma,...
Cannes Lions announces 2024 Jury Presidents and opens for...
The Cannes Lions International Festival of Creativity has announced the names of the global experts confirmed to lead the 2024 Juries. Convening in Cannes in June, the Jury Presidents will help ben...
Dentsu joins Roblox Partner Program as founding agency ho...
Dentsu named as the first advertising holding company partner; Multi-year, strategic partnership provides clients with new levels of access to growing and engaged community of more than 66 million ...
dentsu Partners with Microsoft to Unleash AI-powered Inno...
Dentsu’s deployment of Microsoft’s Azure OpenAI provides launchpad for two new client-ready solutions across CXM within a private, enterprise-grade, secure development environment
Dentsu Group Inc...
Dentsu establishes Greater North Asia cluster and appoint...
Dentsu announces the establishment of a new “Greater North Asia” cluster bringing together Mainland China and three of the Asian Tiger economies, Hong Kong, Korea and Taiwan into one management str...
Dentsu Thailand's Media agencies: Carat, dentsu X, and iP...
Bangkok, Thailand – In a recent report by RECMA.com, dentsu Thailand's media agencies Carat, dentsu X, and iProspect have continued to soar as the frontrunners in the advertising industry, solidify...
Dentsu Creative Singapore partners with the Ministry of C...
Dentsu Creative Singapore has partnered the Ministry of Communications and Information (“MCI”), to develop an integrated marketing communications campaign, from creative ideation, event activation,...
Deok Hee Kim Appointed as CEO at dentsu Korea
Seoul, Korea — Dentsu today announces the appointment of Deok Hee (Donna) Kim as CEO, Korea, dentsu, effective 1 November.
“Donna is a well-respected leader with exhaustive experience successfully...
dentsu Hong Kong launches dentsuHER to help clients drive...
Hong Kong — dentsu Hong Kong today announced the launch of dentsuHER, a set of customizable and scalable go-to-market propositions which allow brands in Hong Kong in address the hugely underserved,...
Future of banking in APAC: The values-driven consumer tak...
A growing number of consumers are embracing eco-ethical values due to mounting concerns about climate change, placing greater pressure on brands to lead in addressing environmental issues
Cons...
APAC consumers report interest in AI-facilitated investme...
55% of APAC consumers perceive a looming risk of financial hardship over the next five years, fuelled by economic uncertainty and a persistent cost-of-living crisis
60% of APAC consumers have ...
Clay Schouest returns to Dentsu and Asia as Chief Strateg...
Dentsu announces the appointment of Clay Schouest as Chief Strategy Officer (CSO), Client & Solutions, APAC. In this newly created role, Clay will lead on the strategy and vision for dentsu’s c...
Dentsu Creative 2023 CMO Report: Creativity At A Crossroads
SURVEY OF 700 MARKETERS IN 9 MARKETERS DEMONSTRATES RENEWED SENSE OF CONFIDENCE EMERGING FROM ERA OF CHANGE, CRISIS AND CONFLICT. 85% OF RESPONDENTS AGREED THAT CREATIVITY IS THE CATALYST TO REACH ...
Jollibee Foods Corporation selects dentsu as integrated a...
Dentsu Philippines has been appointed integrated agency of record for Jollibee Foods Corporation (JFC), the parent company of the #1 Filipino fast-food restaurant chain, Jollibee.
JFC is one of the...
Audrey Chong appointed dentsu Malaysia CEO
Dentsu Malaysia is pleased to announce the appointment of Audrey Chong as its new CEO effective 1 October 2023. Audrey will be taking over from Kien Eng Tan who will retire on 19 October after havi...
Chun Yin Mak appointed CEO China, dentsu
Dentsu today announces the appointment of Chun Yin Mak as CEO, China, dentsu, effective 14 August.
“Chun joins at a time of great opportunity. His knowledge of China’s business environments, under...
Dentsu Thailand and Google Thailand Empower Marketers wit...
Key highlight topics include evolving landscape of conversion measurement, utilizing first-party data to establish a single source of truth, and enhancing customer experiences through predictive...
Dentsu Partners with Microsoft to Unleash AI-powered Inno...
Dentsu’s deployment of Microsoft’s Azure OpenAI provides launchpad for two new client-ready solutions across CXM within a private, enterprise-grade, secure development environment
Dentsu Group Inc...
Dentsu Teams Up with AWS to Further Scale GenAI Innovatio...
Rounds out Generative AI stack with adoption of Amazon Bedrock and Amazon SageMaker
Dentsu today announced it has extended its relationship with Amazon Web Services (AWS) by adopting two key servi...
Dentsu Singapore expands NCS partnership as its first bra...
Dentsu Singapore has led NCS's award-winning brand and B2B transformation campaigns as its lead agency partner since 2021
Dentsu Singapore has been appointed brand agency of record by leading techn...
Dentsu Singapore sweeps record 20 wins at the Agency of t...
Merkle Singapore named Overall Agency of the Year for second year
Dentsu Singapore is Agency Team of the Year (Gold) with Best Agency Culture (Silver)
Best Agency-Client Partnership awarded ...
Carlsberg Group selects iProspect, a dentsu company, as n...
Today the Carlsberg Group announced that iProspect has been appointed as its new agency, responsible for driving the company's advertising and marketing campaigns across all markets.
Following ...
Dentsu's Creativity Shines at Cannes Lions 2023 - Awarded...
26 June 2023 | Dentsu Group (Brand: “dentsu”; Headquarters: Dentsu Group Inc.; Head Office: Tokyo; Representative: Hiroshi Igarashi, President & CEO) was awarded Regional Network of the Year, A...
Tencent Marketing Solution and dentsu Announce Joint Busi...
22 June 2023 | As the economy rebounds, novel consumption trends and consumer behaviors are beginning to take shape, prompting major brands to increase their investment to tackle challenges and sei...
Dentsu Singapore and Grasp form first APAC partnership to...
Dentsu Singapore and Grasp have formed a partnership to deliver media excellence across APAC, the first in the region.
The partnership will leverage dentsu Singapore's media expertise and Grasp's p...
Dentsu’s Carat, iProspect and Merkle are one of the first...
Dentsu is pleased to announce that its agencies, Carat Singapore, iProspect Singapore, and Merkle Singapore, are one of the first agencies in Singapore to be recognised as Meta Certified Companies,...
Dentsu appoints Prerna Mehrotra into newly created Chief ...
Dentsu announces the appointment of Prerna Mehrotra as Chief Client Officer, dentsu APAC, expanding her current remit as CEO, Media, APAC. In this newly created role for the region, Prerna will foc...
DENTSU CREATIVE APAC appoints Dan Paris as Chief Growth a...
Singapore/Melbourne – DENTSU CREATIVE APAC announces the appointment of Dan Paris as its new Chief Growth and Product Officer, Dentsu Creative APAC. Paris will report to Cheuk Chiang, CEO, Dentsu C...
dentsu appointed Hong Kong Tourism Board's Global Media P...
Dentsu has been appointed by Hong Kong Tourism Board (HKTB), a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide, as its global media partner for As...
Why Reimagining Existing Tech and CX Strategy Will Bolste...
Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, unveiled its 2023 Customer Experience Imperatives focused on closing the “experience gap” and deliver...
Dentsu x Release Motivations Study to Help Brands Underst...
Today, dentsu X release the findings from their Motivations Study, helping brands better understand the innermost drivers that influence people to act in certain ways. By understanding these Motiva...
Dentsu Appoints Ashish Khanna as Global CEO, Dentsu Globa...
Mumbai: Dentsu today announced the appointment of Ashish Khanna as Global CEO, Dentsu Global Services (DGS), a globally networked talent capability that delivers high quality services across dentsu...
Dentsu Wins Network of the Year Award at ADFEST 2023 for ...
Dentsu received the Network of the Year Award for the most creative network at the Asia-Pacific Advertising Festival "ADFEST 2023" *1 announced on March 25. This is the seventh time in two consecut...
dentsu Helps Brands Create Generative AI-Powered Customer...
Dentsu and Merkle, dentsu’s leading technology-enabled, data- driven customer experience management (CXM) company, today announced that they are collaborating with Salesforce to offer AI expertise ...
Dentsu Invests In Rapid Growth Southeast Asia Region And ...
Dentsu’s newly formed Southeast Asia (SEA) cluster will include Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
Sanjay Bhasin, CEO Myanmar, Thailand and Vietnam, dentsu ...
Dentsu Broadens Partnership with Google Cloud by Deployin...
Google’s Vertex AI and Duet AI will collaborate with Merkle’s generative AI solution, Merkle GenCX
Dentsu Group Inc. announced today a significant evolution in its longstanding relationship with Go...
Dentsu Asia Pacific Appoints Harsha Razdan As CEO of dent...
Mumbai – “India has been through the most profound and impressive digital transformation and the future of the digital economy is bright; with new opportunities being generated by the advent of 5G,...
Dentsu Appointed As Foodpanda’s Media Partner In Asia Pac...
Dentsu International has been appointed by foodpanda, an online food and grocery delivery platform and lead brand for Berlin-based’s Delivery Hero in Asia, as its media partner for its Asia Pacific...
Dentsu is the first global agency network to become Whats...
Dentsu has announced a global partnership with Meta, becoming the first global agency network solution provider for WhatsApp Business. The partnership, initially launching in the UK, responds to th...
Marketing must be radically reimagined to Achieve 2030 Su...
Dentsu and Kantar’s Sustainable Transformation Practice launch flagship study into the role APAC marketers play in achieving corporate sustainability ambitions.
Marketing a Better Future is A...
Apirada Benchakaranee Joins dentsu Thailand as CEO, Custo...
Bangkok – Dentsu Thailand appoints Apirada Benchakaranee as Chief Executive Officer, Customer Experience Management effective January 9, 2023. She will help shape dentsu's strategic CX direction, ...
Dentsu Thailand appoints Oliver Kittipong Veerataecha as ...
Bangkok – Dentsu Thailand appoints Oliver Kittipong Veerataecha as Group Chief Marketing Officer, Brand Innovation as part of its strategic plan for business transformation to drive client engageme...
Biti’s partners Dentsu Redder to Celebrate 40 Iconic Year...
As part of its 40th-anniversary celebration, Biti’s has partnered dentsu Redder and teamed up with forty up-and-coming young local artists across various industry sectors from animators, tattoo art...
Dentsu strengthens Customer Transformation & Technology c...
dentsu has today announced the acquisition of consultancy Aware Services. The acquisition will be part of Merkle, dentsu’s technology-enabled, data-driven customer experience management business an...
Garden first partners with Dentsu Hong Kong for its strat...
Garden, as Hong Kong’s traditional household bakery name, officially partners with Dentsu Hong Kong for the first time to strategically target the younger market. The partnership is an integrated, ...
Dentsu Singapore revealed as innovation partner behind Ra...
Awarded usage rights to Rae by CapitaLand Investment
Expands dentsu VI roster of Ready-Mades with Rae as leading talent
Dentsu Singapore is expanding its global virtual identity solution, Den...
Dentsu Collaborates with Microsoft to Build Path to the M...
Launches collaboration space and technology showcase with HeadOffice.Space
Dentsu International today announced it has collaborated with Microsoft to build a unique collaboration space in the metav...
Dentsu Shares Asia Pacific Gaming Insights with Industry-...
Dentsu International announces the launch of its exclusive dentsu gaming data and insight capability to help brands connect more authentically with consumers and become part of gaming culture.
Two...
Dentsu Redder Vietnam wins Creative Agency of the Year fo...
Dentsu Redder Vietnam has once again won Creative Agency of the Year for the fifth time at the recent 2022 MMA Vietnam Smarties Awards.
An award-winning creative agency with more than 180 awards a...
Dentsu Appoints Next Generation of Leaders in The Philipp...
Jerry Hizon will take on the role of Chief Creative Officer and helm both Dentsu Jayme Syfu and Dentsu One Manila. Prior to his role expansion, he previously led the transformation of the Dentsu On...
Zespri as Advocate in Hong Kong Sports and Manifests its ...
Hong Kong still remembers their great strides in the Olympics Game 2021 and paid considerably more attention to local sports’ development. And entering the East Asian Football Championship, Zespri,...
Dentsu brings Singapore innovation to the global stage wi...
Dentsu VI: a born-in-Singapore, end-to-end global offering to help brands build virtual identities for intimate experiences in the metaverse and beyond
First-of-its-kind innovation launched to...
Dentsu Appoints Michael Bass as Chief Trading Officer, As...
Dentsu International announces the appointment of Michael Bass, Chief Trading Officer, Media, Dentsu Asia Pacific.
With over 20 years’ experience, Bass’ career is expansive – encompassing a range ...
Dentsu Singapore inks strong performance with biggest hau...
CEO Prakash Kamdar is Agency Leader of the Year
Dentsu Singapore takes Silver for Agency Team of the year
Merkle Singapore snags coveted Overall Agency of the Year
Dentsu Singapore is proud...
DENTSU CREATIVE appoints Cheuk Chiang as CEO, DENTSU CREA...
DENTSU CREATIVE today announces the appointment of Cheuk Chiang as CEO, DENTSU CREATIVE Asia Pacific. His appointment comes at a time when Dentsu International is heavily investing in its creative ...
Robert Gilby appointed CEO APAC, Dentsu International
Dentsu International today announces the appointment of Robert (Rob) Gilby as CEO APAC, Dentsu International, effective 5 September 2022.
“Rob is an exceptionally well-rounded leader with a progre...
Asia Pacific Dentsu Ad Spend to Reach US$250.0 Billion in...
Asia Pacific ad spend is expected to grow by 5.1% to reach US$250.0 billion in 2022 – US$35.7 billion above the 2019 pre-pandemic level in the region.
Forecast indicates that Asia Pacific adve...
Dentsu Shares Asia Pacific Data Consciousness Project Rep...
The Dentsu Data Consciousness Project conducted across 14 Asia Pacific countries with over 20,000 people between the ages of 16 and 64 aims to showcase how consumers feel and respond to brands a...
Asahi Launches Attention Grabbing 3D Ad in Hong Kong, the...
Asahi, Japan’s No.1 beer brand has made its substantial mark in Hong Kong, the revived city right after its lockdown and ahead of the summer season to launch its first ever 3D billboard by dentsu I...
Dentsu APAC Executive Team Promotes Next Generation Leaders
Dentsu Asia Pacific announces the promotions of Sharan Jaswal to General Counsel APAC, Luke Speers to Chief People Officer APAC, both effective 1 April and Paul Koppelman to Chief Financial Officer...
Dentsu APAC Appoints Chief Creative Officer APAC at Merkl...
Dentsu Asia Pacific announces the appointment of Farrokh Madon as Chief Creative Officer Asia Pacific at MerkleB2B, effective 19 April 2022. Based in Singapore, Farrokh will oversee the creative di...
John Riccio Appointed President, Merkle Asia Pacific
Riccio succeeds Zhengda “Z” Shen, who is retiring after 22 years with Merkle, five years with dentsu.
Merkle (www.merkleinc.com), dentsu’s leading technology-enabled, data-driven customer experienc...
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